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Amora Coffee Review (Including Top Alternatives)

Coffee subscription services have become quite popular nowadays, mainly for convenience reasons. This means that there are lots of companies out there such as Amora Coffee who offer freshly roasted coffee (and even tea). And I’ve written this Amora Coffee review to help you learn everything about this company and what they’re all about.Try Amora Coffee's Guatemalan El Pacayal Coffee Blend - Just $16.50

Amora Coffee is a legit coffee subscription service, despite the somewhat confusing and misleading “$1-per-coffee-bag” welcome offer.

However, over time their dubious marketing practices have raised some concerns as customers mostly seem to complain about:

  1. Deceitful advertising
  2. Poor customer support

Now – it’s worth pointing out that up until recently their overall marketing approach was rather shady and dubious, to say the least.

And the countless negative client feedback and reviews online don’t help either.

But it seems like Amora Coffee has acknowledged some of the concerns by updating its Terms of Use.

And to make this Amora Coffee review as complete as possible, in this article, I’ll cover:

  • What Amora Coffee is all about
  • Their special offers
  • Amora Coffee’s terms and conditions
  • How to cancel your subscription
  • Previous special offers
  • Pros and cons of Amora Coffee
  • Alternatives
  • Other reviews and complaints

This is What Amora Coffee is

Amora Coffee is an online coffee and tea store founded in 2011 that works by offering a monthly coffee subscription plan.

They claim to offer premium coffee that’s roasted every month and then directly delivered to your door to ensure maximum freshness.

Also, they list several key aspects on their site, related to how they prepare this supposedly outstanding coffee.

And these are the highlights:

  • All of their coffee is roasted on US soil by using a nine-stage roasting technique (instead of just three)
  • They roast the beans with temperatures ranging from 464 F to 527 F for as much as 30 mins
  • There are four blends available, ranging from 1/4 to 4/4 in intensity (Delicata, Elegante, Vigoroso and Intenso)

It’s interesting to note that Amora Coffee seems big on Italian and Spanish names (Amora means love in Spanish).

They also claim to be the go-to company when it comes to buying fresh coffee.


Well, Amora Coffee insists they cut out the middle man when it comes to the coffee roasting process.

And this results in fresh coffee directly shipping to your hours in just two days.

All of this sounds fantastic, but let’s now dive into the details regarding their so popular free offers…

Amora Coffee LLC

The Amora Coffee Special Free Offer

Their exclusive web offer includes getting one of their half-pound bags of roasted coffee for free ($14.95 value).

However, the Amora Coffee home delivery program isn’t 100% free, per se!

Important: In 2020 Amora Coffee overhauled their offers, including the Terms & Conditions so that they are much more visible and they’ve also added a double opt-in.

It costs $1 due to packing and shipping fees and because of that, you’ll have to add your credit card for this innocent $1 transaction.

In essence, Amora Coffee sends you a 0.5-pound bag of coffee for $1 and your agreement to subscribe to their coffee subscription.

Once you’ve placed your order to receive your free 1/2-pound bag, you’re automatically enrolling AC’s monthly subscription plan!

And as stated in the terms & conditions, you don’t have to do a single thing to receive their coffee each month – you already agreed to that by completing your “free” order.

Thus, in approximately 2 weeks after you receive your half-pound bag, you’ll get 4 half-pound bags and you’ll continue to receive them each month thereafter…

Unless you unsubscribe of course!

Amora coffee, subscription agreement
The “I agree…” section is now more transparent in terms of letting you know that you enroll in their subscription program.

How to Cancel the Amora Coffee Online Subscription

You can cancel your Amora Coffee subscription either by calling 1-855-642-6672 or by emailing them at

Even though you can cancel your subscription whenever you feel like doing so, I’d personally contact them both via email and phone for good measure.

Nonetheless – directly speaking to a customer service agent will probably result in your subscription being canceled faster than through email.

Note that Amora Coffee’s open hours are Monday to Friday, from 9 AM to 5 PM EST. They don’t work on weekends!

The open hours mentioned above are obviously for their official address, which is 5815 Carmicheal Rd, Montgomery, AL 36117.

Regardless, the info above is crucial, mainly if you want to cancel your subscription on Saturdays on Sundays.

However – their phone number seems to be available 24/7 and that’s great!

Then I’d imagine that you might have to wait until Monday for them to acknowledge your request.

Alternatively, you can also email Amora Coffee via their BBB profile (Better Business Bureau).

There, you’ll find an ‘Email This Business’ option to the right, under their official website.

This may come in handy if they don’t respond from their official email or if you can’t reach them by phone.

But I doubt that you’ll need to do that, although you never know…

And remember – new orders are billed at the start of each month!

Thus, if you want to avoid having to pay for coffee that you don’t want, make sure to initiate your Amora Coffee cancel procedure before the beginning of the following month!

Amora Coffee review, a man pouring coffee from a bag into a grinder

Amora Coffee’s Subscription Prior to the Update of the Terms

Before the very welcomed update, Amora Coffee wasn’t so upfront about the subsequent charges and extra bags of coffee that they would you be sending you once you get the free bag.

The way it worked was that exactly 2 weeks after you’ve paid $1 and received your “free” bag of roasted coffee, Amora Coffee would send you a new batch of 4 (four) bags.

Subsequently, you were charged $68.75 from your credit card!

But keep in mind that this information was still there in the order page, although perhaps it wasn’t as obvious as it should be.

So here’s a screenshot of their ‘How Membership Works‘ text and what it used to say:

Amora coffee
The way it used to be: $70 are billed to your credit card each month once you tick the “I agree…” box!

So, yeah – two weeks after your initial “free” purchase and every month after that, you had to say goodbye to roughly $70.

That’s because the regular price of one half-pound bag of Amora Coffee costs exactly $14.95!

By clicking on the ‘I agree’ tick box, you basically subscribe to Amora Coffee, thus you agree that you will receive a batch of their coffee each month for $68.75!

As you can see, this was a part of their terms and conditions – thank God they revisited the whole thing!

But I still can’t get over the fact that the word “free” is so widely used on their page.

In fact, they mention that you’ll be getting other free gifts and even the Hamilton Beach 2-Way Brewer  coffee maker with future shipments.

If something sounds too good to be true – it might just well be Amora Coffee’s sometimes ambiguous subscription plan!

Amora coffee, cancel any time

Amora Coffee Terms And Conditions

The first thing you notice in their terms and conditions is that you first have to tick the “I agree…” box, assuming you read the part where it says that you’ll be charged on a monthly basis.

Still, we can say that you become tied to their monthly subscription once you get their free (or $1) bag of roasted premium coffee – after all, you agreed to this when placing your order.

On the left side of the order page, there’s a text informing you that you can cancel the subscription at any time, without any obligations!

And right at the very beginning of their Terms and Conditions page, Amora Coffee lets you know what’s up:

They state that you don’t have to do anything if you want to receive coffee deliveries on a monthly basis!

Indeed, you’ve already clicked on the small ‘I agree’ tick box anyway!

At least there’s a 30-day return policy that lets you choose between replacing your order or getting a full refund!

On top of that, they state that they need your credit card info simply for convenience reasons.

But if the special offer was actually free and didn’t cost $1, you wouldn’t have to provide your credit card info in the first place.

Debit Cards Are Not Available as a Payment Option

No idea – it’s weird that you can’t pay the minuscule $1 “free” price for that special offer with a debit card.

At least PayPal is now an alternative payment method that you can use instead of a credit card!

Still, once you become an active subscriber (i.e. member) of their home delivery program, you get access to other goodies and perks such as free:

  • Scoop (for your second shipment)
  • Canister (for your third shipment)
  • Travel mugs (for your fourth through seventh shipments)

Moreover, Amora Coffee offers single-origin coffee and unique reserve blends, for which they’ll be sending you special offers along the way.

Yep, they definitely love using the word ‘special’.

Amora coffee, updated terms and conditions
Zoom in your screen if needed to the Terms and Conditions in more detail.

The Only Way Out of the Amora Coffee Subscription

By simply getting in touch with Amora Coffee’s customer service to cancel your home delivery plan at any time (no obligations) via:

But what I find interesting is the phone number that they refer to when it comes to contacting customer support – 1-855-MI-AMORA.

Apparently, they’re using numbers that match certain words for convenience reasons, although their official contact number is 1-855-642-6672.

But clever marketing aside, at the very bottom of that same page, you’ll find additional info about their products and offers.

However, it turns out that the super-duper, unique and special offers that they have are only available if you’re a new customer!

Keep in mind that Amora Coffee delivers their coffee only to addresses in US, Puerto Rico or the Virgin Islands. So, don’t bother ordering anything if you live elsewhere (this info is taken from the official Terms and Conditions).

And last but not least, the very last paragraph in the T&C section is worth reading.

All prices are subject to change due to market fluctuations!

So who knows, the monthly subscriptions for Amora Coffee’s coffee bags might possibly go up or down (more unlikely) in the future.

Amora Coffee LLC

Is The Amora Coffee Free Coffee Maker Truly “Free”?

In a sense, it is- although you’ll have to join their monthly subscription program first.

This means that you’ll have to pay a total of $38.85 for that free coffee machine since you’ll have to pay for 2 bags of their coffee, along with shipping and handling fees.

With that being said, the Gevalia coffee maker that they give out for free is included in a bundle consisting of a total of 4 free products.

No products found.

You’re Getting a 100$ Value Bundle for $38.85

By subscribing to Amora Coffee’s coffee delivery plan you’ll benefit from several free items that come along with your initial 2 bags of coffee.

Here’s what the $100 bundle comes with:

  • 2 bags of coffee
  • 2 travel mugs (free)
  • 1 Gevalia 12-cup coffee maker (free)
  • 1 Stainless steel canister (free)
  • 1 silver scoop (free)

As you can see, you’re getting quite a lot of freebies for only 38 bucks so kudos to Amora Coffee for updating their bundle offer.

And once you pay those $38.85, you’ll be spending $68.75 each month for the coffee bags that they’ll be sending you as part of the monthly subscription program.

Overall, this bundle is a serious improvement over their initial “free” offer that was far from enticing.

Hamilton Beach 49980Z 2-Way Brewer, 12-Cup

There Used to be a Free Amora Coffee Maker Offer

It was similar in terms of not being 100% free, although you might’ve thought that you’re getting it for free until you open the check-out completion email.

That’s because in order to get the coffee maker that they offer as “free” you have to still buy their dreaded “free” bag of Amora Coffee roasted coffee.

And on top of that, the coffee maker that they offer as a free gift isn’t manufactured by them.

In fact, it’s one of the best Hamilton Beach coffee machines out there – the Hamilton Beach 2-Way Brewer .

But before we examine the confirmation email, there are a few comments that I’d like to make regarding the related Terms and Conditions that you are supposed to accept prior to that:

  • First, it says that you’ll actually be receiving your “free” coffee maker in your NEXT shipment (this already raises a few concerns)
  • Then you agree to receive “just” ten additional pounds of their roasted coffee
  • Finally, it says that you’ll be charged $45 as an early cancellation penalty if you don’t accept your first home delivery

This just screams ‘run-away-and-never-turn-back’ in my opinion.

Honestly, why would they force you to buy “just” 10 bloody pounds of their coffee in order to get a supposedly free coffeemaker?

Apparently, you’ll be parting with $45 if you cancel your subscription before getting the initial shipment.

So you might as well just accept those bloody 10 pounds of coffee and then put an end to all this nonsense.

The Amora Coffee “Free Coffee Maker” Offer Wasn’t 100% Free

Okay, let’s now move onto the email that you receive after you’ve opted to get the free coffee machine.

You’ll receive it once you fill in the required info and click on the red ‘Place Order’ button.

Here’s the actual email that follows:

Amora coffee
Hooray, instead of a whole dollar, you’re now giving them access to your credit card for just $0.01!

Once you read this email you quickly realize that the Amora Coffee free coffee maker relies on the same marketing trick.

You’re getting a free product and all that you have to pay for is the mega, ultra, super fast shipping.

Clearly, most people wouldn’t think twice as you’re basically getting an 8-oz bag of coffee for just $0.01 right?

Yep, you are getting it for only $0.01, but you’re also giving them access to your credit card.

And they want to have your credit card details since they’ll start sending you coffee on a regular basis.

Guess who’s paying for it?

You, through the credit card that you’ve provided them with due to that tiny, little shipping fee.

Note that there’s not even a single word about receiving any coffee maker, let alone for free!?

That’s correct. Even the title of the email is “Oops… You didn’t complete your Amora Coffee Order…” – seriously?

It seems like the whole thing about getting a 100% free Hamilton Beach coffee maker is just a fairy tale.

After all, you’ll still have to buy one of their mega premium roasted coffee bags.

And you’ll still receive their coffee on a regular basis unless you pull the plug by unsubscribing.

Amora coffee, negative user feedback

Amora Coffee Reviews and Complaints

Yes, it’s safe to say that most of the client reviews and feedback of Amora Coffee are indeed quite negative although that might change in the future thanks to AC’s updated terms.

And as you might imagine, people are mostly mad due to the rather deceitful (although legal) marketing tactics.

Let’s take a closer look at what rating this company has on several different platforms:

Yelp – 1.5/5 stars

Almost every single review on Yelp is 100% negative towards Amora Coffee.

Most people claim that there was no clear indication that they’re signing up for a monthly subscription plan.

And to add insult to injury, these unhappy clients are also quite furious with the lack of adequate customer support.

It seems like even their customer service agents who pick up the phone might not be too helpful once they hear that you want out of their shady monthly program.

Pissed Consumer – 1.7/5 stars

Unsurprisingly, things don’t look very different for Amora Coffee’s review page on Pissed Consumer.

Almost all of the people who left a review are totally pissed about their deceptive and deceitful tactics.

Now, the 3 things that they dislike most about Amora Coffee, displayed as categories are: false advertisement, scam site and (bad) customer service.

But apart from all the pessimistic reviews and ratings, Pissed Customer offers some quite intriguing additional info.

Based on more than 620 reviews, the average loss in dollars is $123, while the claimed losses are $15,800.

That’s why you should always double-check and double-read anything that says Terms & Conditions!

Better Business Bureau – 3.5/5 stars

Interestingly enough, things aren’t all that bad for Amora Coffee on the BBB directory.

In fact, AC is listed by BBB as an accredited business and they’ve been accredited since 2012 or one year after they began their dubious coffee business.

And they’ve also been given an A BBB rating, which means that what they do is perfectly legal (and it is).

However, the vast majority of reviews who blame Amora Coffee for their fraudulent “free” offer are not the only red flag.

Not only that, but prior to the overhaul of Amora Coffee’s terms, there used to be a warning on top of AC’s page on the BBB site that looked like this:

Amora coffee

This was all about the dreaded “free” coffee offer that still comes to haunt AC’s reputation to this day, although they definitely took notes to improve things.

Here’s what their customer complaints summary on BBB looks like:

  • 130+ overall complaints (during the last 3 years)
  • Slightly less than half of them are closed (approx. 60+)

At the time of writing (i.e. updating) this article this warning tab is no longer visible since Amora Coffee is now supposedly more transparent.

Nowadays it’s much more obvious that you’re becoming a part of an auto-enrollment program.

Amora Coffee Alternatives

Here are our top two Amora coffee alternatives that you can consider:

Lifeboost Coffee Ground Medium Roast Coffee -...
  • Delicious, Ethically Sourced Coffee: You've tried...
  • Grown In The Mountains Of Central America:...
  • Low Acid Medium Roast Ground Coffee: Your standard...

1. Lifeboost Coffee

Lifeboost Coffee is our top recommendation and a superb alternative to Amora Coffee for several reasons.

Here’s why:

  1. Low Acid: Lifeboost Coffee is naturally low-acid, making it easy on your stomach. This is great for those who experience acid reflux or digestive issues after drinking coffee. On the other hand, while Amora Coffee offers a variety of flavors, it doesn’t specifically highlight its acidity level
  2. Rich Flavor: Lifeboost Coffee is artisan roasted in small batches to bring out the richest flavor. The beans are single-origin and grown at high elevation in Nicaragua, resulting in a pure and natural flavor. Amora Coffee also offers a wide selection of flavors, but Lifeboost’s focus on small-batch roasting and single-origin beans may provide a more distinctive and high-quality taste.
  3. Ethical Sourcing: Lifeboost Coffee is ethically sourced and USDA-certified. They prioritize sustainability and fair working conditions for farmers. While Amora Coffee mentions sustainable practices, it doesn’t specifically highlight its sourcing and certification
  4. Positive Reviews: Lifeboost Coffee has received positive reviews for its flavor and low acidity. Customers appreciate the natural and delicious taste of Lifeboost Coffee. On the other hand, there are limited reviews available specifically for Amora Coffee

Overall, Lifeboost Coffee stands out as a superb alternative to Amora Coffee due to its low acidity, rich flavor, ethical sourcing, and positive customer reviews.

If you’re looking for a coffee that is easy on your stomach, offers a distinctive taste, and supports sustainable practices, Lifeboost Coffee is a great choice.

Grande Domain Kona Coffee

2. Koa Coffee

Another great Amora Coffee alternative that I’d personally recommend is Koa Coffee, which started as a small family business all the way back in 1997.

Their coffee is 100% premium Kona from Hawaii that’s hand-picked and harvested only when the beans are cherry red.

This type of coffee is oriented toward coffee connoisseurs who’d like to try the pure taste of Hawaiian coffee, without any blends.

The Kona coffee that this company offers is grown in exotic regions such as the Mauna Loa volcano with optimal quality and freshness in mind.

But what I really like is the fact that they don’t rely on mechanical harvesting and it’s actual people who roast and pack the coffee.

Apparently, Koa Coffee has also won several coffee rewards including PCCA Coffee of the Year and the Gevalia Cupping Competition.

→ Click HERE to save on premium Kona coffeee by ordering a triple-pack!

Koa Coffee also has a coffee subscription service as you get to pick the delivery schedule and what kind of coffee you want.

There are also loyalty discounts such as:

  • 10% off your first subscription renewal
  • 15% off your second subscription renewal and all renewals (as long as you’re an active subscriber)

However, they only accept credit card payments (like Amora).

But at least you can change your subscription frequency at any time, which is handy.

The Pros and Cons of Amora Coffee

Overall, these are the associated strengths and weaknesses of the sort of divisive Amora Coffee subscription service:

The Pros

  • Plenty of flavor blends to choose from
  • Decaf and cold brew delivery options
  • The coffee is available in whole bean and ground forms

The Cons

  • Confusing and misleading welcome offer ($1 for a free bag of coffee)
  • Lots of complaints regarding customer support
  • Not exactly budget-friendly
  • Poor brand reputation

As you can clearly see, the cons definitely outweigh the cons when it comes to this coffee subscription program.

Nonetheless, this is just a piece of friendly advice based on a lot of research.

In the end, you decide whether or not to try their “free” offer!


Even though everything with Amora Coffee seems 100% legal (they’ve been around since 2011), this company has a dubious reputation, to say the least.

This is due to the fact that they relied on shady marketing techniques that had people unknowingly hop onto a monthly subscription program masked behind a “free” offer.

⇒ Try Amora Coffee – Get 20% OFF any purchase! Order Today ⇐

And after all the negative feedback, Amora has revisited their terms and conditions that now make the monthly subscription part much more obvious.

Regardless, what do you think about Amora Coffee and its supposedly free offers?

Are you one of the victims or you’ve managed to cancel your subscription on time?

And do you think that the updated terms make it more obvious that you enroll in a monthly subscription?

Please let us know by leaving your answer in the comment section below.


What is Amora Coffee?

Amora Coffee is a premium coffee subscription service that delivers freshly roasted, hand-selected coffee beans to your doorstep.

The company was founded in 2011 and prides itself on offering high-quality coffee that is roasted to order and delivered to your door.

Amora Coffee offers a range of different blends and roast levels to suit every taste, and their subscription service ensures that you never run out of coffee again.

The 3 most important pieces of information about Amora Coffee are:

  1. Amora Coffee is a subscription-based service that delivers freshly roasted coffee to your doorstep.
  2. The company offers a range of different blends and roast levels to suit different tastes.
  3. Amora Coffee prides itself on offering high-quality coffee that is roasted to order.

How does Amora Coffee work?

Amora Coffee works by offering a subscription-based service that delivers freshly roasted coffee to your doorstep on a regular basis.

To get started, simply choose the coffee blends and roast levels that you prefer, and select the frequency of your deliveries.

Amora Coffee will then ship your coffee directly to your door, ensuring that you always have fresh, delicious coffee on hand.

The 3 most important pieces of information about how Amora Coffee works are:

  • Amora Coffee is a subscription-based service that delivers coffee on a regular basis.
  • Customers can choose the blends and roast levels that they prefer.
  • Amora Coffee ships directly to your door to ensure that you always have fresh coffee on hand.

What are the benefits of using Amora Coffee?

There are several benefits to using Amora Coffee.

Firstly, the company offers a wide range of different blends and roast levels to suit every taste.

Secondly, the coffee is roasted to order, which ensures that it is always fresh and delicious.

Additionally, the subscription service means that you never have to worry about running out of coffee again.

Finally, Amora Coffee offers free shipping on all orders, making it an affordable option for coffee lovers.

The 3 most important benefits of using Amora Coffee are:

  • The company offers a wide range of different blends and roast levels to suit every taste.
  • The coffee is roasted to order, ensuring that it is always fresh and delicious.
  • The subscription service means that you never have to worry about running out of coffee again.

What are customers saying about Amora Coffee?

Customers generally have positive things to say about Amora Coffee.

Many customers appreciate the convenience of having coffee delivered directly to their door and report that the coffee is fresh and delicious.

Some customers have noted that the company’s customer service is excellent and that they are responsive and helpful.

However, some customers have noted that the coffee can be quite expensive compared to other brands.

The 3 most important things customers are saying about Amora Coffee are:

  • Customers appreciate the convenience of having coffee delivered directly to their door.
  • Customers generally report that the coffee is fresh and delicious.
  • Some customers have noted that the coffee can be quite expensive compared to other brands.

How does Amora Coffee compare to other coffee subscription services?

Amora Coffee compares favorably to other coffee subscription services.

The company’s commitment to roasting coffee to order ensures that the coffee is always fresh and delicious, and the range of different blends and roast levels means that there is something for every taste.

Additionally, the subscription service means that you never have to worry about running out of coffee again.

While the price of Amora Coffee may be higher than some other brands, many customers feel that the quality of the coffee justifies the cost.

The 3 most important comparisons to other coffee services are:

  • Amora Coffee’s commitment to roasting coffee to order ensures that the coffee is always fresh and delicious.
  • The range of different blends and roast levels means that there is something for every taste.
  • While the price of Amora Coffee may be higher than some other brands, many customers feel that the quality of the coffee justifies the cost.

Last update on 2023-09-23 / Affiliate links / Images from Amazon Product Advertising API

38 thoughts on “Amora Coffee Review (Including Top Alternatives)”

  1. I ordered the free trial bag. Got it on time, and fortunately found out that you had to call and cancel. The guy on the other end was nice and canceled the subscription without trying to persuade me to stay with them. So, I ended up getting a small bag of coffee for a penny. Seems legit in my book. But like anything for free you should read the terms and conditions.

    1. Hi Chad,

      Glad to hear that you managed to cancel your Aroma coffee subscription in time before they start sending you bags of coffee you didn’t want and charging your credit card as a result!

      Now, it’s great that you followed my advice to give them a call instead of waiting for an email reply.

      In my opinion, canceling your subscription by phone is the fastest and most bulletproof way of doing this.

      Cheers and God bless,

      — Simon

  2. I was super pissed to find out about the automated enrollment. Of course, my fault for not reading the terms, but there is still something to be said about companies who are obviously trying to dupe customers into transactions. They are probably losing more customers by this promotion than they are gaining. I like the coffee, but am I going to order now when I wasn’t ready to receive 4 bags of it? Heck no. 👎 It’s not that good if coffee lol. Plus it’s expensive.

    1. Hi there Brian!

      Yep, totally agree – they’re whole ToS are somewhat shady.

      At the very least, there should be a big warning sign saying “THIS IS AN AUTO ENROLLMENT THING”.

      Instead, they’ve buried the text deep in their ToS so that you’re less likely to actually read it.

      So unless you want to commit to Amora Coffee, you might want to look elsewhere if you’re into coffee subscription plans.

      Cheers and God bless,

      — Simon

  3. Marina and Jim are obviously assisted by a powerful marketing firm. I received a mailer and visited the website. I immediately recognized it as a scam. They operate under the umbrella of trust of being an innocent startup, entrepreneurial company. Anyone who would subscribe to their scam is crazy. Better coffee is readily available at grocery stores, Amazon and others.

    1. Hello Basil!

      I’ve no idea who’s behind them but one thing’s certain – they’re marketing scheme is truly clever.

      And you’re right, there are plenty of places that offer artisan coffee is that’s what you’re after so there’s no need to be bound by Amora Coffee’s chains.

      Cheers and God bless,

      — Simon

  4. It was clear from the Facebook AD that this is a subscription service, and that one could cancel at any time. No further purchases required. My offer was not for free or 1cent coffee. I paid $7.95 for 2 8 oz bags. The coffee is fine. The sample price was fair, but I felt the coffee at regular price would be more than I wanted to spend. So, I called to cancel further shipments. I had no problem cancelling my subscription. I called, spoke with customer service and followed up with email. (“We received your request to discontinue home delivery of Amora Coffee. Though sorry to see you go, we immediately complied with your request on the day we received it. And, since you made your request prior to the next shipment date, you will receive no further shipments or charges from us.”) Maybe the WERE shady, in the past, but they treated me fairly and I am happy. (Maybe people need to read more carefully, research before clicking on line and cancel on time, if they want to cancel. Just saying.

    1. Hi there Becky – welcome to CL!

      Glad to hear that everything was nice and smooth with canceling your subscription.

      It seems that they’re aware of the fact that so many people complain about their dubious marketing techniques, so it makes sense that they’d label it a subscription service on the FB ads.

      The main issue with Amora Coffee is that they should make the recurring charges thing i.e. subscription more obvious.

      Although it’s all perfectly legal since as I’ve highlighted in the article above, the information is there and like you mentioned – people just have to do their due diligence and read any terms and conditions more carefully.

      Cheers and God bless,

      — Simon

  5. Hi, I order from amora coffee on a semi-regular basis with a different email each time to get more “free” coffee, I’ve gotten the free scoop and coffee canister. but I always make sure to cancel my account before the subscription kicks in.

    1. Hi Mary and welcome!

      That’s a nice tactic you’ve got there to evade the unexpected credit card charges.

      And yeah, making sure to cancel prior to the subscription plan taking effect is the way to go if you don’t want to receive bags of Amora Coffee on a regular basis.

      Cheers and God bless,

      — Simon

  6. Would it make sense to buy a visa gift card for the exact amount of the initial transaction so that you can pay for the discounted offer and then there would be no balance left for any additional charges?

    1. Hello Chris – welcome aboard!

      That’s a pretty neat idea actually, kudos!

      Amora Coffee seems to accept credit and debit cards so, in theory, it should work just fine since the Visa Gift Card typically works where regular Visa debit cards are accepted.

      Generally speaking, getting a Visa Gift Card makes a lot of sense when it comes to free trials and such as you’re not using your credit card that they can charge.

      The $10-$74.99 Visa Gift Cards have a fee of only $2.95 so you can definitely give it a try and come back to let us know how it went.

      Cheers and God bless,

      — Simon

  7. So have you never heard of companies using numbers that match words or names to make it easier for people to call them? If you type in MIAMORA on your keypad, it turns into the exact same number you mentioned. It’s an effective marketing strategy if you can get it because people don’t have to remember the phone number, only one or two words. It comes from the days when people used landlines and you couldn’t get people on the phone with one tap. I have three companies I deal with regularly that have numbers like that and I can never forget their customer service number since it fits a simple easy word/words or their business name. I have it saved for convenience but I don’t even have to have it saved in my contacts because it’s that simple. I’m a millennial and I know this, so I’m afraid to even ask how young you are that you don’t know it.

    1. Hello Nick and welcome aboard!

      Hehe, guess we always learn?

      I’m a millennial myself but I’ve always tried memorizing phone numbers so the words-matching-numbers thing has totally evaded me.

      Anyhow, thanks for the heads up and especially for mentioning landlines – technology is advancing so fast that some things feel ancient nowadays.

      Cheers and God bless,

      — Simon

  8. Thank you for this – I was getting ready to order but decided to google reviews before taking the plunge. I also work in marketing so I was trying to see if the business was just concerned about gathering new consumer data OR if a crazy subscription was involved. Look like the latter! I won’t be taking advantage of the offer.

    1. Hi there Kat and welcome aboard!

      No worries – we always trying to be helpful and bring value to our readers.

      Also, it’s interesting that you have a background in marketing, this should definitely be of help when it comes to trying to see through clever marketing tricks.

      Cheers and God bless,

      — Simon

  9. Jonathan Tyler Emerick

    Hello All!

    I enjoyed the clever marketing used in your article 🤣 All of the headlines seem a bit extreme or excessive, as if we are to start by assuming it’s a scam. However, by the time you get done answering the headlines question, the company doesn’t sound all that bad lol.

    While I do see that early on they may have been less up front about the continuity involved in their company after your initial purchase/gift, but it seems like they’ve got their act together since then. So, this article starts to kinda lose its relevance in current times.

    I was well aware of what kind of service this was from simply reading the advertisement. Also, most online coffee companies operate on subscriptions these days. So, it’s almost automatic anymore.

    But like someone else mentioned it’s all pretty cut and dry. Simple ordering. Simple receipt, Simple cancellation. If anyone goes through their ordering process currently and feels they were scammed, they may want repeat grade school 🤷🏼‍♂️🤦🏼‍♂️

    That being said, the light roast is smooth, It grinds up nicely with my manual burr grinder which really allows me to feel the density of the beans as they are go through the ceramic burrs.

    Coffee was shipped the same day it was roasted so no issues with being stale. The free canister and measuring scoop only preserve that freshness even more so.

    Not to mention unlike most startup coffee companies (which i do understand they’re far from their startup days lol) the coffee is relatively cheap. I’m used to paying at least $18 for anything worth while in my hometown.

    The standard shipping rates after your initial purchase would be my only complaint… $8 to ship a bag of coffee is absurd. My local shops might be pricey but they are coming in at less than half the cost Amir’s charges.

    I was not paid to promote this company, but after reading a lot of misplaced negativity that customers seemingly create for themselves… I had to say something about my experience. thank you for your time and I look forward to hearing back from the community here!

    Jon Emerick

    1. Hey Jon and welcome!

      Thank you for the comment and you did share some valuable points there.

      Sure, there’s no doubt that there are probably a good number of happy Amora Coffee clients as well.

      And I’m currently working on updating the article so that it’s in-line with AC’s updated terms so stay tuned!

      Cheers and God bless,

      — Simon

  10. Jonathan Emerick

    you can easily adjust your shipments from the 60 dollar order if you edit it before it goes out. i was able to adjust my quantities so i only receive one bag a month and never pay more than 15/16 dollars. I was also able to easily cancel my subscription before this charges a well. they have come a long way with their program and are much more up front and honest as long as you’re not a fool.

    1. Hey again Jonathan!

      That’s good to know – kudos.

      Seems like they’ve learned from their mistakes indeed, although I still spotted some very recent complaints regarding Amora Coffee over at their BBB profile page.

      Cheers and God bless,

      — Simon

  11. Linda Santangelo

    Amora should be avoided at all costs. Shipping was slow and the coffee was so-so, but the real downside is Amora accelerating payments to bank cards. I was fortunate that my bank caught it and refused to pay it. There is better coffee with more favorable terms at retailers.

    1. Hi Linda – welcome to CL!

      Thanks for sharing your thoughts on Amora Coffee!

      Although they’ve updated their terms of service, it seems that there are still cracks in their coffee subscription plan.

      Cheers and God bless,

      — Simon

  12. This article is written like Amora is an unscrupulous company up to no good. Let’s recap what Simon has taught us (kind of).

    Amora coffee is good and priced appropriately at $15/bag, thats not out of line like the exclamation points used would lead a person to believe. I am currently paying just under $20/bag right now from another roaster. No complaints.

    If you want the free coffee, just pay the shipping/handling fee which is also not an exorbitant amount.

    The word free is used freely (pun int.) because it could be easily considered free.

    Now for the crux of this whole bashing article, the fine print leading to opting in for scheduled delivery. If you aren’t one for reading fine print in documents and agreements you agree to, then your are going to have lots of moments in your life when reality stomps loudly from the back room and bites you squarely in the butt. To play the devils advocate here, it’s all there in black and white. Don’t blame the company UNLESS they make it purposefully difficult to cancel. If customer service is good as stated by Mr. Simon and several commenters, then the issue clearly is with the folks that opted in and agreed to get monthly deliveries. Do these same disgruntled people buy a house (finance rather), sign the paperwork at the title company, move in and then balk when the mortgage bills start to show up? The free enticements is marketing strategy that is very old and comes in many flavors.

    I don’t know if Simon has an axe to grind or is just leaning a little towards the entitled mentality and wants “free” to mean goods are delivered to him without any due process on his part? But I do feel like this article is unfair to Amora. I could be way off base here but what is given in the article doesn’t support that Amora is rubbing their dirty little hands together, snickering in the dark and devising plans to dupe people out of money.

    If there is just 1 take away that Simon had taught us, Always read fine print people.

    1. Hello Aaron and welcome!

      Indeed, you’ve got the point – always make sure to read the terms of use of any program or service that you might be interested in.

      It’s good to hear that you’re happy with Amora Coffee and their coffee subscription and that’s perfectly fine.

      As for this article – it is meant to be honest, helpful and unbiased… not bashing, hateful etc.

      We can’t affect other online reviews or the ratings of this company in places like Better Business Bureau’s site.

      Cheers and God bless,

      — Simon

  13. Kimberly Saucedo

    I decided to try this coffee after I saw an ad on Instagram. I paid about $10 for two 8 oz bags of coffee. It clearly says the terms when you sign up. I’ve been a serious coffee drinker all my adult life and I will say the coffee is very good, but I’m shocked they expect to charge $32 per pound. It’s good, but not that necessary when there are other less expensive brands out there. I tried to go on the site to cancel but the site was acting up. Then I got charged $72 for a shipment a day later (coincidence?). It probably equals out to a month’s worth of Starbucks trips but with much better coffee, but I will cancel today. I can think of many other things I’d rather spend my money on these days. I’ll average it out with the initial two free bags to about $10 per bag without shipping and convince myself that way, lol.

    1. Hi Kimberly – welcome to CL!

      Well, $10/bag ain’t that bad in the end.

      As for the weird issues with their site while trying to cancel your subscription – that’s rather interesting indeed.

      Hope that you manage to figure things out before your next scheduled shipment.

      Cheers and God bless,

      — Simon

  14. AMORA coffee decaf is very good. I purchased mine when the company started up, read the plan, understood what to do to cancel my orders. I use subscription plans for many repeat purchases, including on Amazon, so I was aware when ordering my coffee. On all of the plans, if you don’t unsubscribe on time you receive the next order. The order can be returned (if it is a returnable type of purchase).
    Since I was the only person drinking the coffee, when it started to accumulate I simply cancelled the subscription. The only thing I wasn’t aware of was single bag purchase, perhaps that is new.
    I must admit that I can read for application (with comprehension) so many folks would be confused. It is good that the plan was updated to be more easily understood. I just recommended the decaf to my son, and told him the info about it being a subscription service. He, too, can read with comprehension toward application but when making a recommendation it is a good thing to mention if the product is on a subscription service only.
    By the way, a stop payment can be made on a credit card purchase to prevent payment in addition to your cancellation.

    1. Hi there Jo,

      Indeed, when you enroll in a subscription service you should be default expect any repeat purchases in the future.

      And yeah, the stop payment thing on a credit card can be a sound plan too if you’re looking for a way out of the subscription plan.

      Cheers and God bless,

      — Simon

  15. Order a free trial coffee only paid for shipping, but yesterday discovered that I have a $73 dollar charge on my credit card. Contacted them and they are saying that it’s for the subscription which I already canceled. SCAM stay away unless you want to deal with awful customer service people – It didn’t say anywhere that I was gonna get charged

    1. Hello Ana and welcome aboard!

      Sorry to hear about your unpleasant experience with trying to cancel your subscription.

      The clever marketing used in their supposedly free offer is that you have to add a card that’ll be used to pay only $1 for shipping and handling.

      But if you don’t carefully read their terms and conditions then you will start receiving more of their coffee on a regular basis and as a result, you’ll logically be charged for every bag of coffee that Amora sends you.

      Cheers and God bless,

      — Simon

  16. My first coffee taste with Amora was so unforgettable and they have a reached to me via email many times, saying “FREE” and I was ordering but at the end it states monthly subscription and each bag cost $14.95 and four bags per month. I couldn’t take the free offer due to high price. A few years passed, still getting an email, I noticed their info was slightly better. It took me about 4 years of thinking and decide to try it out monthly subscription. Nonethless, a word FREE, you just have to keep reading their terms. Before decide on monthly subscription, I say to myself won’t take any freebies unless it’s totally free, so I can cancel subscription without any penalties. Bottom line, I like their coffee taste. That’s my 2 cents thought!

    1. Hi and welcome to CL!

      Glad to hear that you like how their coffee tastes. Indeed, it’s not the actual coffee that’s bad or anything, it’s just the marketing techniques used are a bit dubious.

      And as you pointed out, it’s crucial to always read the terms and conditions, especially when you’re enrolling in a monthly subscription program.

      Cheers and God bless,

      — Simon

  17. Please do not buy coffee from this company! I set up the subscription plan to receive one bag of coffee every 6 weeks. They kept sending me it every other week instead. Then out of no where, they sent me 3 bags of coffee and charged my PayPal $61 for it. My orders were only suppose to be $16. They said to return the box and they would refund me, but they only refunded me $8.95 and are refusing to refund me the full amount! This is a complete scam! Don’t subscribe because they will make unauthorized charges! And it’s so disappointing because I did enjoy their coffee

    1. Hello Shayla and welcome to CL!

      Sorry to hear about your unfortunate experience with this coffee subscription service.

      They do promise a 30-day full refund if you’re unhappy with their coffee, minus shipping and handling. But $8.95 from $61 doesn’t sound like a full refund to me.

      Cheers and God bless,

      — Simon

  18. One could use a virtual CCard number for the exact amount so they can’t charge you for further shipments.

  19. July 10, 2021
    I just received a bag of Amora coffee in my mailbox that I did not order. I only drink coffee on occasion, and it’s got to be cold outside. It’s too hot to brew coffee in the summer – for me.
    The info inside when I opened the box said it had been charged to my credit card ending in 1234* (*not the real numbers). I don’t have a card of any kind that ends in those numbers.
    It also said my next shipment was due out July 16, 2021. I didn’t order ANY shipment.
    There are a couple of errors in my information on the box, but enough of it was correct for it to reach my box. I won’t go into what was wrong here, but it’s just weird! I’ll call Amora on Monday, but any idea what might be going on here?

    1. Hi Sally and welcome to CL!

      Oh, that sucks and sorry to hear about your Amora woes.

      This does sound rather odd so I’d recommend giving them a call and demand a solution.

      Cheers and God bless,

      — Simon

  20. I have also found that if you email them to cancel they might send you a link to your dashboard that asks you to verify your account (just going through their website does not) and if you put in your own user code (not your account #, different thing) you should be able to access this actually-usable management page and cancel your subscriptions. Or you can skip emailing them and do this:

    Step 1: go to the amora website and login, find your subscriptions page. in the URL there should be a 30 character long alphanumeric code


    Step 2: open a new browser window and use the following link, but fill in YOUR specific 30 characters from the previous step

    Step 3: it should pop up with a page that says

    Enter code to continue
    Where do you want us to send a verification code?
    – Phone number
    – email address
    [Send me the code]

    I chose my phone cuz it’s faster. once I put in the code, it takes me to the same exact webpage as normal, but the buttons actually WORK to cancel the subscriptions.

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