Coffee subscription services have become quite popular nowadays, mainly for convenience reasons. This means that there are lots of companies out there such as Amora Coffee who offer freshly roasted coffee (and even tea). And I’ve written this Amora Coffee review to help you learn everything about this company and what they’re all about.
Amora Coffee is a legit coffee subscription service, despite the somewhat confusing and misleading “$1-per-coffee-bag” welcome offer.
However, over time their dubious marketing practices have raised some concerns as customers mostly seem to complain about:
- Deceitful advertising
- Poor customer support
Now – it’s worth pointing out that up until recently their overall marketing approach was rather shady and dubious, to say the least.
And the countless negative client feedback and reviews online don’t help either.
And to make this Amora Coffee review as complete as possible, in this article, I’ll cover:
- What Amora Coffee is all about
- Their special offers
- Amora Coffee’s terms and conditions
- How to cancel your subscription
- Previous special offers
- Pros and cons of Amora Coffee
- Other reviews and complaints
This is What Amora Coffee is
Amora Coffee is an online coffee and tea store founded in 2011 that works by offering a monthly coffee subscription plan.
They claim to offer premium coffee that’s roasted every month and then directly delivered to your door to ensure maximum freshness.
Also, they list several key aspects on their site, related to how they prepare this supposedly outstanding coffee.
And these are the highlights:
- All of their coffee is roasted on US soil by using a nine-stage roasting technique (instead of just three)
- They roast the beans with temperatures ranging from 464 F to 527 F for as much as 30 mins
- There are four blends available, ranging from 1/4 to 4/4 in intensity (Delicata, Elegante, Vigoroso and Intenso)
It’s interesting to note that Amora Coffee seems big on Italian and Spanish names (Amora means love in Spanish).
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They also claim to be the go-to company when it comes to buying fresh coffee.
Well, Amora Coffee insists they cut out the middle man when it comes to the coffee roasting process.
And this results in fresh coffee directly shipping to your hours in just two days.
All of this sounds fantastic, but let’s now dive into the details regarding their so popular free offers…
The Amora Coffee Special Free Offer
Their exclusive web offer includes getting one of their half-pound bags of roasted coffee for free ($14.95 value).
However, the Amora Coffee home delivery program isn’t 100% free, per se!
Important: In 2020 Amora Coffee overhauled their offers, including the Terms & Conditions so that they are much more visible and they’ve also added a double opt-in.
It costs $1 due to packing and shipping fees and because of that, you’ll have to add your credit card for this innocent $1 transaction.
In essence, Amora Coffee sends you a 0.5-pound bag of coffee for $1 and your agreement to subscribe to their coffee subscription.
Once you’ve placed your order to receive your free 1/2-pound bag, you’re automatically enrolling AC’s monthly subscription plan!
And as stated in the terms & conditions, you don’t have to do a single thing to receive their coffee each month – you already agreed to that by completing your “free” order.
Thus, in approximately 2 weeks after you receive your half-pound bag, you’ll get 4 half-pound bags and you’ll continue to receive them each month thereafter…
Unless you unsubscribe of course!
How to Cancel the Amora Coffee Online Subscription
Even though you can cancel your subscription whenever you feel like doing so, I’d personally contact them both via email and phone for good measure.
Nonetheless – directly speaking to a customer service agent will probably result in your subscription being canceled faster than through email.
Note that Amora Coffee’s open hours are Monday to Friday, from 9 AM to 5 PM EST. They don’t work on weekends!
The open hours mentioned above are obviously for their official address, which is 5815 Carmicheal Rd, Montgomery, AL 36117.
Regardless, the info above is crucial, mainly if you want to cancel your subscription on Saturdays on Sundays.
However – their phone number seems to be available 24/7 and that’s great!
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Then I’d imagine that you might have to wait until Monday for them to acknowledge your request.
Alternatively, you can also email Amora Coffee via their BBB profile (Better Business Bureau).
There, you’ll find an ‘Email This Business’ option to the right, under their official website.
This may come in handy if they don’t respond from their official email or if you can’t reach them by phone.
But I doubt that you’ll need to do that, although you never know…
And remember – new orders are billed at the start of each month!
Thus, if you want to avoid having to pay for coffee that you don’t want, make sure to initiate your Amora Coffee cancel procedure before the beginning of the following month!
Amora Coffee’s Subscription Prior to the Update of the Terms
Before the very welcomed update, Amora Coffee wasn’t so upfront about the subsequent charges and extra bags of coffee that they would you be sending you once you get the free bag.
The way it worked was that exactly 2 weeks after you’ve paid $1 and received your “free” bag of roasted coffee, Amora Coffee would send you a new batch of 4 (four) bags.
Subsequently, you were charged $68.75 from your credit card!
But keep in mind that this information was still there in the order page, although perhaps it wasn’t as obvious as it should be.
So here’s a screenshot of their ‘How Membership Works‘ text and what it used to say:
So, yeah – two weeks after your initial “free” purchase and every month after that, you had to say goodbye to roughly $70.
That’s because the regular price of one half-pound bag of Amora Coffee costs exactly $14.95!
By clicking on the ‘I agree’ tick box, you basically subscribe to Amora Coffee, thus you agree that you will receive a batch of their coffee each month for $68.75!
As you can see, this was a part of their terms and conditions – thank God they revisited the whole thing!
But I still can’t get over the fact that the word “free” is so widely used on their page.
In fact, they mention that you’ll be getting other free gifts and even the Hamilton Beach 2-Way Brewer coffee maker with future shipments.
If something sounds too good to be true – it might just well be Amora Coffee’s sometimes ambiguous subscription plan!
Amora Coffee Terms And Conditions
The first thing you notice in their terms and conditions is that you first have to tick the “I agree…” box, assuming you read the part where it says that you’ll be charged on a monthly basis.
Still, we can say that you become tied to their monthly subscription once you get their free (or $1) bag of roasted premium coffee – after all, you agreed to this when placing your order.
On the left side of the order page, there’s a text informing you that you can cancel the subscription at any time, without any obligations!
And right at the very beginning of their Terms and Conditions page, Amora Coffee lets you know what’s up:
They state that you don’t have to do anything if you want to receive coffee deliveries on a monthly basis!
Indeed, you’ve already clicked on the small ‘I agree’ tick box anyway!
At least there’s a 30-day return policy that lets you choose between replacing your order or getting a full refund!
On top of that, they state that they need your credit card info simply for convenience reasons.
But if the special offer was actually free and didn’t cost $1, you wouldn’t have to provide your credit card info in the first place.
Debit Cards Are Not Available as a Payment Option
No idea – it’s weird that you can’t pay the minuscule $1 “free” price for that special offer with a debit card.
At least PayPal is now an alternative payment method that you can use instead of a credit card!
Still, once you become an active subscriber (i.e. member) of their home delivery program, you get access to other goodies and perks such as free:
- Scoop (for your second shipment)
- Canister (for your third shipment)
- Travel mugs (for your fourth through seventh shipments)
Moreover, Amora Coffee offers single-origin coffee and unique reserve blends, for which they’ll be sending you special offers along the way.
Yep, they definitely love using the word ‘special’.
The Only Way Out of the Amora Coffee Subscription
By simply getting in touch with Amora Coffee’s customer service to cancel your home delivery plan at any time (no obligations) via:
But what I find interesting is the phone number that they refer to when it comes to contacting customer support – 1-855-MI-AMORA.
Apparently, they’re using numbers that match certain words for convenience reasons, although their official contact number is 1-855-642-6672.
But clever marketing aside, at the very bottom of that same page, you’ll find additional info about their products and offers.
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However, it turns out that the super-duper, unique and special offers that they have are only available if you’re a new customer!
Keep in mind that Amora Coffee delivers their coffee only to addresses in US, Puerto Rico or the Virgin Islands. So, don’t bother ordering anything if you live elsewhere (this info is taken from the official Terms and Conditions).
And last but not least, the very last paragraph in the T&C section is worth reading.
All prices are subject to change due to market fluctuations!
So who knows, the monthly subscriptions for Amora Coffee’s coffee bags might possibly go up or down (more unlikely) in the future.
Is The Amora Coffee Free Coffee Maker Truly “Free”?
In a sense, it is- although you’ll have to join their monthly subscription program first.
This means that you’ll have to pay a total of $38.85 for that free coffee machine since you’ll have to pay for 2 bags of their coffee, along with shipping and handling fees.
With that being said, the Gevalia coffee maker that they give out for free is included in a bundle consisting of a total of 4 free products.
You’re Getting a 100$ Value Bundle for $38.85
By subscribing to Amora Coffee’s coffee delivery plan you’ll benefit from several free items that come along with your initial 2 bags of coffee.
Here’s what the $100 bundle comes with:
- 2 bags of coffee
- 2 travel mugs (free)
- 1 Gevalia 12-cup coffee maker (free)
- 1 Stainless steel canister (free)
- 1 silver scoop (free)
As you can see, you’re getting quite a lot of freebies for only 38 bucks so kudos to Amora Coffee for updating their bundle offer.
And once you pay those $38.85, you’ll be spending $68.75 each month for the coffee bags that they’ll be sending you as part of the monthly subscription program.
Overall, this bundle is a serious improvement over their initial “free” offer that was far from enticing.
There Used to be a Free Amora Coffee Maker Offer
It was similar in terms of not being 100% free, although you might’ve thought that you’re getting it for free until you open the check-out completion email.
That’s because in order to get the coffee maker that they offer as “free” you have to still buy their dreaded “free” bag of Amora Coffee roasted coffee.
And on top of that, the coffee maker that they offer as a free gift isn’t manufactured by them.
In fact, it’s one of the best Hamilton Beach coffee machines out there – the Hamilton Beach 2-Way Brewer .
But before we examine the confirmation email, there are a few comments that I’d like to make regarding the related Terms and Conditions that you are supposed to accept prior to that:
- First, it says that you’ll actually be receiving your “free” coffee maker in your NEXT shipment (this already raises a few concerns)
- Then you agree to receive “just” ten additional pounds of their roasted coffee
- Finally, it says that you’ll be charged $45 as an early cancellation penalty if you don’t accept your first home delivery
This just screams ‘run-away-and-never-turn-back’ in my opinion.
Honestly, why would they force you to buy “just” 10 bloody pounds of their coffee in order to get a supposedly free coffeemaker?
Apparently, you’ll be parting with $45 if you cancel your subscription before getting the initial shipment.
So you might as well just accept those bloody 10 pounds of coffee and then put an end to all this nonsense.
The Amora Coffee “Free Coffee Maker” Offer Wasn’t 100% Free
Okay, let’s now move onto the email that you receive after you’ve opted to get the free coffee machine.
You’ll receive it once you fill in the required info and click on the red ‘Place Order’ button.
Here’s the actual email that follows:
Once you read this email you quickly realize that the Amora Coffee free coffee maker relies on the same marketing trick.
You’re getting a free product and all that you have to pay for is the mega, ultra, super fast shipping.
Clearly, most people wouldn’t think twice as you’re basically getting an 8-oz bag of coffee for just $0.01 right?
Yep, you are getting it for only $0.01, but you’re also giving them access to your credit card.
And they want to have your credit card details since they’ll start sending you coffee on a regular basis.
Guess who’s paying for it?
You, through the credit card that you’ve provided them with due to that tiny, little shipping fee.
Note that there’s not even a single word about receiving any coffee maker, let alone for free!?
That’s correct. Even the title of the email is “Oops… You didn’t complete your Amora Coffee Order…” – seriously?
It seems like the whole thing about getting a 100% free Hamilton Beach coffee maker is just a fairy tale.
After all, you’ll still have to buy one of their mega premium roasted coffee bags.
And you’ll still receive their coffee on a regular basis unless you pull the plug by unsubscribing.
Amora Coffee Reviews and Complaints
Yes, it’s safe to say that most of the client reviews and feedback of Amora Coffee are indeed quite negative although that might change in the future thanks to AC’s updated terms.
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And as you might imagine, people are mostly mad due to the rather deceitful (although legal) marketing tactics.
Let’s take a closer look at what rating this company has on several different platforms:
Yelp – 1.5/5 stars
Almost every single review on Yelp is 100% negative towards Amora Coffee.
Most people claim that there was no clear indication that they’re signing up for a monthly subscription plan.
And to add insult to injury, these unhappy clients are also quite furious with the lack of adequate customer support.
It seems like even their customer service agents who pick up the phone might not be too helpful once they hear that you want out of their shady monthly program.
Pissed Consumer – 1.7/5 stars
Unsurprisingly, things don’t look very different for Amora Coffee’s review page on Pissed Consumer.
Almost all of the people who left a review are totally pissed about their deceptive and deceitful tactics.
Now, the 3 things that they dislike most about Amora Coffee, displayed as categories are: false advertisement, scam site and (bad) customer service.
But apart from all the pessimistic reviews and ratings, Pissed Customer offers some quite intriguing additional info.
Based on more than 620 reviews, the average loss in dollars is $123, while the claimed losses are $15,800.
That’s why you should always double-check and double-read anything that says Terms & Conditions!
Better Business Bureau – 3.5/5 stars
Interestingly enough, things aren’t all that bad for Amora Coffee on the BBB directory.
In fact, AC is listed by BBB as an accredited business and they’ve been accredited since 2012 or one year after they began their dubious coffee business.
And they’ve also been given an A BBB rating, which means that what they do is perfectly legal (and it is).
However, the vast majority of reviews who blame Amora Coffee for their fraudulent “free” offer are not the only red flag.
Not only that, but prior to the overhaul of Amora Coffee’s terms, there used to be a warning on top of AC’s page on the BBB site that looked like this:
This was all about the dreaded “free” coffee offer that still comes to haunt AC’s reputation to this day, although they definitely took notes to improve things.
Here’s what their customer complaints summary on BBB looks like:
- 130+ overall complaints (during the last 3 years)
- Slightly less than half of them are closed (approx. 60+)
At the time of writing (i.e. updating) this article this warning tab is no longer visible since Amora Coffee is now supposedly more transparent.
Nowadays it’s much more obvious that you’re becoming a part of an auto-enrollment program.
Amore Coffee Alternative
A great Amora Coffee alternative that I’d personally recommend is Koa Coffee, which started as a small family business all the way back in 1997.
Their coffee is 100% premium Kona from Hawaii that’s hand-picked and harvested only when the beans are cherry red.
This type of coffee is oriented toward coffee connoisseurs who’d like to try the pure taste of Hawaiian coffee, without any blends.
The Kona coffee that this company offers is grown in exotic regions such as the Mauna Loa volcano with optimal quality and freshness in mind.
But what I really like is the fact that they don’t rely on mechanical harvesting and it’s actual people who roast and pack the coffee.
Apparently, Koa Coffee has also won several coffee rewards including PCCA Coffee of the Year and the Gevalia Cupping Competition.
Koa Coffee also has a coffee subscription service as you get to pick the delivery schedule and what kind of coffee you want.
There are also loyalty discounts such as:
- 10% off your first subscription renewal
- 15% off your second subscription renewal and all renewals (as long as you’re an active subscriber)
However, they only accept credit card payments (like Amora).
But at least you can change your subscription frequency at any time, which is handy.
The Pros and Cons of Amora Coffee
Overall, these are the associated strengths and weaknesses of the sort of divisive Amora Coffee subscription service:
- Plenty of flavor blends to choose from
- Decaf and cold brew delivery options
- The coffee is available in whole bean and ground forms
- Confusing and misleading welcome offer ($1 for a free bag of coffee)
- Lots of complaints regarding customer support
- Not exactly budget-friendly
- Poor brand reputation
As you can clearly see, the cons definitely outweigh the cons when it comes to this coffee subscription program.
Nonetheless, this is just a piece of friendly advice based on a lot of research.
In the end, you decide whether or not to try their “free” offer!
Even though everything with Amora Coffee seems 100% legal (they’ve been around since 2011), this company has a dubious reputation, to say the least.
This is due to the fact that they relied on shady marketing techniques that had people unknowingly hop onto a monthly subscription program masked behind a “free” offer.
And after all the negative feedback, Amora has revisited their terms and conditions that now make the monthly subscription part much more obvious.
Regardless, what do you think about Amora Coffee and its supposedly free offers?
Are you one of the victims or you’ve managed to cancel your subscription on time?
And do you think that the updated terms make it more obvious that you enroll in a monthly subscription?
Please let us know by leaving your answer in the comment section below!
Last update on 2021-10-08 / Affiliate links / Images from Amazon Product Advertising API