Read THIS at all Costs Before Buying Anything From Amora Coffee!

Note that this post contains affiliate links and we may earn a small commission at no extra cost to you if you buy something.

From your standard coffee makers to fancy powdered coffee creamers, we just can’t seem to live without our beloved java. And maybe that’s why more and more companies take the plunge into the world of coffee retailing. One of them is a brand known as Amora Coffee that offers freshly roasted coffee (and even tea).

Important: In 2020 Amora Coffee overhauled their offers, including the Terms & Conditions so that they are much more visible and they’ve also added a double opt-in.

Now – it’s worth pointing out that up until recently their overall marketing approach was somewhat dubious, to say the least.

And the countless negative client feedback and reviews online don’t help either.

However, before we evaluate their reputation, let’s take a look at what they’re all about and what exactly Amora Coffee has to offer!

What is Amora Coffee?

Founded in 2011, Amora Coffee is an online coffee and tea store that works through a monthly subscription plan.

They claim to offer premium coffee that’s roasted every month and then directly delivered to your door to ensure maximum freshness.

Also, they list several key aspects on their site, related to how they prepare this supposedly outstanding coffee – here are the highlights:

  • All of their coffee is roasted on US soil by using a nine-stage roasting technique (instead of just three)
  • They roast the beans with temperatures ranging from 464 F to 527 F for as much as 30 mins
  • There are four blends available, ranging from 1/4 to 4/4 in intensity (Delicata, Elegante, Vigoroso and Intenso)

Now, apart from the clever use of Italian and Spanish names (Amora means love in Spanish), they also claim to be the go-to company for getting fresh coffee.


Well, Amora Coffee insists they cut out the middle man when it comes to the roasting process.

And this results in fresh coffee directly shipping to your hours in just two days.

All of this sounds fantastic, but let’s now dive into the details regarding their so popular free offers…

ZuWEE Amora's Coffee Family Name Gallery Wrapped Canvas Print

What is the Amora Coffee Special Free Offer All About?

Their exclusive web offer includes getting one of their half-pound bags of roasted coffee for free ($14.95 value).

However, the Amora Coffee home delivery program isn’t 100% free, per se!

It costs $1 due to packing and shipping fees and because of that, you’ll have to add your credit card for this innocent $1 transaction.

In essence, Amora Coffee sends you a 0.5-pound bag of coffee for $1 and your agreement to subscribe to their coffee subscription.

Once you’ve placed your order to receive your free 1/2-pound bag, you’re automatically enrolling AC’s monthly subscription plan!

And as stated in the terms & conditions, you don’t have to do a single thing to receive their coffee each month – you already agreed to that by completing your “free” order.

Thus, in approximately 2 weeks after you receive your half-pound bag, you’ll get 4 half-pound bags and you’ll continue to receive them each month thereafter…

Unless you unsubscribe of course!

Amora coffee, subscription agreement

The “I agree…” section is now more transparent in terms of letting you know that you enroll in their subscription program.

How to Cancel the Amora Coffee Online Subscription?

You can cancel your Amora Coffee subscription either by calling 1-855-642-6672 or by emailing them at customerservice@amoracoffee.com.

Even though you can cancel your subscription whenever you feel like doing so, I’d personally contact them both via email and phone for good measure.

Nonetheless – directly speaking to a customer service agent will probably result in your subscription being canceled faster than through email.

Note that Amora Coffee’s open hours are Monday to Friday, from 9 AM to 5 PM EST. They don’t work on weekends!

The open hours mentioned above are obviously for their official address, which is 5815 Carmicheal Rd, Montgomery, AL 36117.

Regardless, the info above is crucial, mainly if you want to cancel your subscription on Saturdays on Sundays.

However – their phone number seems to be available 24/7 and that’s great!

Then I’d imagine that you might have to wait until Monday for them to acknowledge your request.

Alternatively, you can also email Amora Coffee via their BBB profile (Better Business Bureau).

There, you’ll find an ‘Email This Business’ option to the right, under their official website.

This may come in handy if they don’t respond from their official email or if you can’t reach them by phone.

But I doubt that you’ll need to do that, although you never know…

And remember – new orders are billed at the start of each month!

Thus, if you want to avoid having to pay for coffee that you don’t want, make sure to cancel before the beginning of the following month!

Why Was Amora Coffee’s Subscription so Notorious Prior to the Update of the Terms?

Because Amora Coffee wasn’t so upfront about the subsequent charges and extra bags of coffee that they would you be sending you once you get the free bag.

The way it worked was that exactly 2 weeks after you’ve paid $1 and received your “free” bag of roasted coffee, Amora Coffee would send you a new batch of 4 (four) bags.

Subsequently, you were charged $68.75 from your credit card!

But keep in mind that this information was still there in the order page, although perhaps it wasn’t as obvious as it should be.

So here’s a screenshot of their ‘How Membership Works‘ text and what it used to say:

Amora coffee

The way it used to be: $70 are billed to your credit card each month once you tick the “I agree…” box!

So, yeah – two weeks after your initial “free” purchase and every month after that, you had to say goodbye to roughly $70.

That’s because the regular price of one half-pound bag of Amora Coffee costs exactly $14.95!

By clicking on the ‘I agree’ tick box, you basically subscribe to Amora Coffee, thus you agree that you will receive a batch of their coffee each month for $68.75!

As you can see, this was a part of their terms and conditions – thank God they revisited the whole thing!

But I still can’t get over the fact that the word “free” is so widely used on their page.

In fact, they mention that you’ll be getting other free gifts and even the Hamilton Beach 2-Way Brewer  coffee maker with future shipments.

If something sounds too good to be true – it might just well be Amora Coffee’s sometimes ambiguous subscription plan!

Amora coffee, cancel any time

Amora Coffee Terms And Conditions – Do They Really Tie You to Their Subscription Program?

Yes and no since you first have to tick the “I agree…” box, assuming you read the part where it says that you’ll be charged on a monthly basis.

Still, we can say that you become tied to their monthly subscription once you get their free (or $1) bag of roasted premium coffee – after all, you agreed to this when placing your order.

On the left side of the order page, there’s a text informing you that you can cancel the subscription at any time, without any obligations!

And right at the very beginning of their Terms and Conditions page, Amora Coffee lets you know what’s up:

They state that you don’t have to do anything if you want to receive coffee deliveries on a monthly basis!

Indeed, you’ve already clicked on the small ‘I agree’ tick box anyway!

At least there’s a 30-day return policy that lets you choose between replacing your order or getting a full refund!

On top of that, they state that they need your credit card info simply for convenience reasons.

But if the special offer was actually free and didn’t cost $1, you wouldn’t have to provide your credit card info in the first place.

Why are Debit Cards Not Available as a Payment Option?

No idea – it’s weird that you can’t pay the minuscule $1 “free” price for that special offer with a debit card.

At least PayPal is now an alternative payment method that you can use instead of a credit card!

Still, once you become an active subscriber (i.e. member) of their home delivery program, you get access to other goodies and perks such as free:

  • Scoop (for your second shipment)
  • Canister (for your third shipment)
  • Travel mugs (for your fourth through seventh shipments)

Moreover, Amora Coffee includes single-origin coffees and unique reserve blends, for which they’ll be sending you special offers along the way.

Yep, they definitely love using the word ‘special’.

Amora coffee, updated terms and conditions

Zoom in your screen if needed to the Terms and Conditions in more detail.


Eventually, The Only Way Out of the Amora Coffee Subscription Is…

By simply getting in touch with Amora Coffee’s customer service to cancel your home delivery plan at any time (no obligations) via:

But that I find interesting is the phone number that they refer to when it comes to contacting the cust support – 1-855-MI-AMORA.

Apparently, they’re using numbers that match certain words for convenience reasons, although their official contact number is 1-855-642-6672.

But clever marketing aside, at the very bottom of that same page, you’ll find additional info about their products and offers.

However, it turns out that the super-duper, unique and special offers that they have are only available if you’re a new customer!

Keep in mind that Amora Coffee delivers their coffee only to addresses in US, Puerto Rico or the Virgin Islands. So, don’t bother ordering anything if you live elsewhere (this info is taken from the official Terms and Conditions).

And last but not least, the very last paragraph in the T&C section is worth reading.

All prices are subject to change due to market fluctuations!

So who knows, the monthly subscriptions for Amora Coffee’s coffee bags might possibly go up or down (more unlikely) in the future.

Hamilton Beach 49980Z 2-Way Brewer, 12-Cup
2,003 Reviews

Is The Amora Coffee Free Coffee Maker Really Free?

Not really, although everything does suggest that you’re getting it for free until you open the check-out completion email.

That’s because in order to get the coffee maker that they offer as “free” you have to still buy their dreaded “free” bag of Amora Coffee roasted coffee.

And on top of that, the coffee maker that they offer as a free gift isn’t manufactured by them.

In fact, it’s one of the best Hamilton Beach coffee machines out there – the Hamilton Beach 2-Way Brewer .

But before we examine the confirmation email, there are a few comments that I’d like to make regarding the related Terms and Conditions that you are supposed to accept prior to that:

  • First, it says that you’ll actually be receiving your “free” coffee maker in your NEXT shipment (this already raises a few concerns)
  • Then you agree to receive “just” ten additional pounds of their roasted coffee
  • Finally, it says that you’ll be charged $45 as an early cancellation penalty if you don’t accept your first home delivery

This just screams ‘run-away-and-never-turn-back’ in my opinion.

Honestly, why would they force you to buy “just” 10 bloody pounds of their coffee in order to get a supposedly free coffeemaker?

Apparently, you’ll be parting with $45 if you cancel your subscription before getting the initial shipment.

So you might as well just accept those bloody 10 pounds of coffee and then put an end to all this nonsense.

It Seems Like the Amora Coffee “Free Coffee Maker” is Nothing But a Fairy-Tale Offer…

Okay, let’s now move onto the email that you receive after you’ve opted to get the free coffee machine.

You’ll receive it one you fill the required info and click on the red ‘Place Order’ button.

Here’s the actual email that follows:

Amora coffee

Hooray, instead of a whole dollar, you’re now giving them access to your credit card for just $0.01!

Once you read this email you quickly realize that the Amora Coffee free coffee maker relies on the same marketing trick.

You’re getting a free product and all that you have to pay for is the mega, ultra, super fast shipping.

Clearly, most people wouldn’t think twice as you’re basically getting an 8-oz bag of coffee for just $0.01 right?

Yep, you are getting it for only $0.01, but you’re also giving them access to your credit card.

And they want to have your credit card details since they’ll start sending you coffee on a regular basis.

Guess who’s paying for it?

You, through the credit card that you’ve provided them with due to that tiny, little shipping fee.

Note that there’s not even a single word about receiving any coffee maker, let alone for free!?

That’s correct. Even the title of the email is “Oops… You didn’t complete your Amora Coffee Order…” – seriously?

It seems like the whole thing about getting a 100% free Hamilton Beach coffee maker is just a fairy tale.

After all, you’ll still have to buy one of their mega premium roasted coffee bags.

And you’ll still receive their coffee on a regular basis unless you pull the plug by unsubscribing.

Amora coffee, negative user feedback

What About All The Amora Coffee Reviews And Complaints – Are Most Clients Negative Towards Amora Coffee?

Yes, it’s safe to say that most of the client reviews and feedback of Amora Coffee are indeed quite negative although that might change in the future thanks to AC’s updated terms.

And as you might imagine, people are mostly mad due to the rather deceitful (although legal) marketing tactics.

Let’s take a closer look at what rating this company has on several different platforms:

Yelp – 1.5/5 stars

Almost every single review on Yelp is 100% negative towards Amora Coffee.

Most people claim that there was no clear indication that they’ll be enrolled in a monthly subscription plan.

And to add insult to injury, these unhappy clients are also furious with the lack of adequate customer support.

It seems like even their customer service agents who pick up the phone might not be too helpful once they hear that you want out of their shady monthly program.

Pissed Consumer – 1.7/5 stars

Unsurprisingly, things don’t look very different for Amora Coffee’s review page on Pissed Consumer.

Almost all of the people who left a review are totally pissed about their deceptive and deceitful tactics.

Now, the 3 things that they dislike most about Amora Coffee, displayed as categories are: false advertisement, scam site and (bad) customer service.

But apart from the all the pessimistic reviews and ratings, Pissed Customer offers some quite intriguing additional info.

Based on more than 620 reviews, the average loss in dollars is $123, while the claimed losses are $15,800.

That’s why you should always double-check and double read anything that says ‘Terms & Conditions’!

Better Business Bureau – 3.5/5 stars

Interestingly enough, things aren’t all that bad for Amora Coffee on the BBB directory.

In fact, AC is listed by BBB as an accredited business and they’ve been accredited since 2012 or one year after they began their dubious coffee business.

And they’ve also been given an A BBB rating, which means that what they do is perfectly legal (and it is).

However, the vast majority of reviews who blame Amora Coffee for their fraudulent “free” offer are not the only red flag.

Here’s what their customer complaints summary on BBB looks like:

  • 130+ overall complaints (during the last 3 years)
  • Slightly less than half of them are closed (approx. 60+)

Now, prior to the overhaul of Amora Coffee’s terms, there used to be a warning on top of AC’s page on the BBB site that looked like this:

Amora coffee

This was all about the dreaded “free” coffee offer that still comes to haunt AC’s reputation to this day, although they definitely took notes to improve things.

At the time of writing (i.e. updating) this article this warning tab is no longer visible through since Amora Coffee are now more transparent.

Nowadays it’s much more obvious that you’re becoming a part of an auto-enrollment program.


Even though everything with Amora Coffee seems 100% legal (they’ve been around since 2011), this company has a dubious reputation, to say the least.

This is due to the fact that they relied on shady marketing techniques that had people unknowingly hop onto a monthly subscription program masked behind a “free” offer.

And after all the negative feedback, AC have revisited their terms and conditions that now make the monthly subscription part much more obvious.

Regardless, what do you think about Amora Coffee and their supposedly free offers?

Are you one of the victims or you’ve managed to cancel your subscription on time?

And do you think that the updated terms make it more obvious that you enroll into a monthly subscription?

Please let us know by leaving your answer in the comment section below!

Last update on 2020-07-10 / Affiliate links / Images from Amazon Product Advertising API


Did somebody say coffee? Two shots of espresso for me, thanks. Oh, nevermind - I'm Simon, nice to meet you, dear CoffeeLifior! Do I even need to say that I absolutely LOVE coffee - from regular Cappuccino to Turkish coffee and all the way up to Frappuccinos. That's why I created this site - to share my caffeinated passion and coffee knowledge with you all by giving you the ultimate resource for coffee lovers across the globe, for free!

Click Here to Leave a Comment Below 20 comments
chad - December 9, 2019

I ordered the free trial bag. Got it on time, and fortunately found out that you had to call and cancel. The guy on the other end was nice and canceled the subscription without trying to persuade me to stay with them. So, I ended up getting a small bag of coffee for a penny. Seems legit in my book. But like anything for free you should read the terms and conditions.

    Simon - December 10, 2019

    Hi Chad,

    Glad to hear that you managed to cancel your Aroma coffee subscription in time before they start sending you bags of coffee you didn’t want and charging your credit card as a result!

    Now, it’s great that you followed my advice to give them a call instead of waiting for an email reply.

    In my opinion, canceling your subscription by phone is the fastest and most bulletproof way of doing this.

    Cheers and God bless,

    — Simon

Brian Howard - February 27, 2020

I was super pissed to find out about the automated enrollment. Of course, my fault for not reading the terms, but there is still something to be said about companies who are obviously trying to dupe customers into transactions. They are probably losing more customers by this promotion than they are gaining. I like the coffee, but am I going to order now when I wasn’t ready to receive 4 bags of it? Heck no. 👎 It’s not that good if coffee lol. Plus it’s expensive.

    Simon - February 27, 2020

    Hi there Brian!

    Yep, totally agree – they’re whole ToS are somewhat shady.

    At the very least, there should be a big warning sign saying “THIS IS AN AUTO ENROLLMENT THING”.

    Instead, they’ve buried the text deep in their ToS so that you’re less likely to actually read it.

    So unless you want to commit to Amora Coffee, you might want to look elsewhere if you’re into coffee subscription plans.

    Cheers and God bless,

    — Simon

BASIL AKERS - March 28, 2020

Marina and Jim are obviously assisted by a powerful marketing firm. I received a mailer and visited the website. I immediately recognized it as a scam. They operate under the umbrella of trust of being an innocent startup, entrepreneurial company. Anyone who would subscribe to their scam is crazy. Better coffee is readily available at grocery stores, Amazon and others.

    Simon - April 14, 2020

    Hello Basil!

    I’ve no idea who’s behind them but one thing’s certain – they’re marketing scheme is truly clever.

    And you’re right, there are plenty of places that offer artisan coffee is that’s what you’re after so there’s no need to be bound by Amora Coffee’s chains.

    Cheers and God bless,

    — Simon

Becky - April 5, 2020

It was clear from the Facebook AD that this is a subscription service, and that one could cancel at any time. No further purchases required. My offer was not for free or 1cent coffee. I paid $7.95 for 2 8 oz bags. The coffee is fine. The sample price was fair, but I felt the coffee at regular price would be more than I wanted to spend. So, I called to cancel further shipments. I had no problem cancelling my subscription. I called, spoke with customer service and followed up with email. (“We received your request to discontinue home delivery of Amora Coffee. Though sorry to see you go, we immediately complied with your request on the day we received it. And, since you made your request prior to the next shipment date, you will receive no further shipments or charges from us.”) Maybe the WERE shady, in the past, but they treated me fairly and I am happy. (Maybe people need to read more carefully, research before clicking on line and cancel on time, if they want to cancel. Just saying.

    Simon - April 14, 2020

    Hi there Becky – welcome to CL!

    Glad to hear that everything was nice and smooth with canceling your subscription.

    It seems that they’re aware of the fact that so many people complain about their dubious marketing techniques, so it makes sense that they’d label it a subscription service on the FB ads.

    The main issue with Amora Coffee is that they should make the recurring charges thing i.e. subscription more obvious.

    Although it’s all perfectly legal since as I’ve highlighted in the article above, the information is there and like you mentioned – people just have to do their due diligence and read any terms and conditions more carefully.

    Cheers and God bless,

    — Simon

Mary Johnson - April 10, 2020

Hi, I order from amora coffee on a semi-regular basis with a different email each time to get more “free” coffee, I’ve gotten the free scoop and coffee canister. but I always make sure to cancel my account before the subscription kicks in.

    Simon - April 14, 2020

    Hi Mary and welcome!

    That’s a nice tactic you’ve got there to evade the unexpected credit card charges.

    And yeah, making sure to cancel prior to the subscription plan taking effect is the way to go if you don’t want to receive bags of Amora Coffee on a regular basis.

    Cheers and God bless,

    — Simon

Chris - April 11, 2020

Would it make sense to buy a visa gift card for the exact amount of the initial transaction so that you can pay for the discounted offer and then there would be no balance left for any additional charges?

    Simon - April 13, 2020

    Hello Chris – welcome aboard!

    That’s a pretty neat idea actually, kudos!

    Amora Coffee seems to accept credit and debit cards so, in theory, it should work just fine since the Visa Gift Card typically works where regular Visa debit cards are accepted.

    Generally speaking, getting a Visa Gift Card makes a lot of sense when it comes to free trials and such as you’re not using your credit card that they can charge.

    The $10-$74.99 Visa Gift Cards have a fee of only $2.95 so you can definitely give it a try and come back to let us know how it went.

    Cheers and God bless,

    — Simon

Nick - April 14, 2020

So have you never heard of companies using numbers that match words or names to make it easier for people to call them? If you type in MIAMORA on your keypad, it turns into the exact same number you mentioned. It’s an effective marketing strategy if you can get it because people don’t have to remember the phone number, only one or two words. It comes from the days when people used landlines and you couldn’t get people on the phone with one tap. I have three companies I deal with regularly that have numbers like that and I can never forget their customer service number since it fits a simple easy word/words or their business name. I have it saved for convenience but I don’t even have to have it saved in my contacts because it’s that simple. I’m a millennial and I know this, so I’m afraid to even ask how young you are that you don’t know it.

    Simon - April 14, 2020

    Hello Nick and welcome aboard!

    Hehe, guess we always learn?

    I’m a millennial myself but I’ve always tried memorizing phone numbers so the words-matching-numbers thing has totally evaded me.

    Anyhow, thanks for the heads up and especially for mentioning landlines – technology is advancing so fast that some things feel ancient nowadays.

    Cheers and God bless,

    — Simon

Kat - May 28, 2020

Thank you for this – I was getting ready to order but decided to google reviews before taking the plunge. I also work in marketing so I was trying to see if the business was just concerned about gathering new consumer data OR if a crazy subscription was involved. Look like the latter! I won’t be taking advantage of the offer.

    Simon - June 2, 2020

    Hi there Kat and welcome aboard!

    No worries – we always trying to be helpful and bring value to our readers.

    Also, it’s interesting that you have a background in marketing, this should definitely be of help when it comes to trying to see through clever marketing tricks.

    Cheers and God bless,

    — Simon

Jonathan Tyler Emerick - June 3, 2020

Hello All!

I enjoyed the clever marketing used in your article 🤣 All of the headlines seem a bit extreme or excessive, as if we are to start by assuming it’s a scam. However, by the time you get done answering the headlines question, the company doesn’t sound all that bad lol.

While I do see that early on they may have been less up front about the continuity involved in their company after your initial purchase/gift, but it seems like they’ve got their act together since then. So, this article starts to kinda lose its relevance in current times.

I was well aware of what kind of service this was from simply reading the advertisement. Also, most online coffee companies operate on subscriptions these days. So, it’s almost automatic anymore.

But like someone else mentioned it’s all pretty cut and dry. Simple ordering. Simple receipt, Simple cancellation. If anyone goes through their ordering process currently and feels they were scammed, they may want repeat grade school 🤷🏼‍♂️🤦🏼‍♂️

That being said, the light roast is smooth, It grinds up nicely with my manual burr grinder which really allows me to feel the density of the beans as they are go through the ceramic burrs.

Coffee was shipped the same day it was roasted so no issues with being stale. The free canister and measuring scoop only preserve that freshness even more so.

Not to mention unlike most startup coffee companies (which i do understand they’re far from their startup days lol) the coffee is relatively cheap. I’m used to paying at least $18 for anything worth while in my hometown.

The standard shipping rates after your initial purchase would be my only complaint… $8 to ship a bag of coffee is absurd. My local shops might be pricey but they are coming in at less than half the cost Amir’s charges.

I was not paid to promote this company, but after reading a lot of misplaced negativity that customers seemingly create for themselves… I had to say something about my experience. thank you for your time and I look forward to hearing back from the community here!

Jon Emerick

    Simon - June 8, 2020

    Hey Jon and welcome!

    Thank you for the comment and you did share some valuable points there.

    Sure, there’s no doubt that there are probably a good number of happy Amora Coffee clients as well.

    And I’m currently working on updating the article so that it’s in-line with AC’s updated terms so stay tuned!

    Cheers and God bless,

    — Simon

Jonathan Emerick - June 9, 2020

you can easily adjust your shipments from the 60 dollar order if you edit it before it goes out. i was able to adjust my quantities so i only receive one bag a month and never pay more than 15/16 dollars. I was also able to easily cancel my subscription before this charges a well. they have come a long way with their program and are much more up front and honest as long as you’re not a fool.

    Simon - June 17, 2020

    Hey again Jonathan!

    That’s good to know – kudos.

    Seems like they’ve learned from their mistakes indeed, although I still spotted some very recent complaints regarding Amora Coffee over at their BBB profile page.

    Cheers and God bless,

    — Simon


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